Auto Repair Marketing – The Lost Art Of Attracting Prime Customers. If they don’t love their car, they won’t spend the kind of money you need to meet your income goals.
The Lost Art Of Attracting Prime Customers with your Auto Repair Marketing direct mail. Find out how to attract serious numbers of Prime Customers Instead of driveling numbers of unsorted, unknown vehicles with meager sales.
When you settle for an Auto Repair Direct Mail Marketing Program that uses the strategy of Unsorted “Increased-Car-Count”, you are settling for a strategy the will almost guarantee a low income result for you. Increased Car Count is like saying, “All I want is more cars. Just any old car will do. But, don’t we all know, that you can’t make a good living off of “Any-Old-Car”.
But let’s face it! When it comes to auto repair marketing direct mail today, what do most auto repair shop owners do?
You go to trade shows, marketing seminars, get video instructions and attend 20 group meetings. And what do you learn about Auto Repair Marketing direct mail? What do they teach you?
There are the 4 basic strategies they teach.
1) INCREASED CAR COUNT. = TRANSLATION: Get in more cars, regardless of what cars they are. Mediocre to poor income results almost certain.
2) COST PER CARD MAILED. = TRANSLATION: Buy cheap. Save money. With no concern as to how much money you will be making on the back side. Mediocre to poor income results almost certain.
3) MEDIAN INCOME MAILING LIST. = TRANSLATION: Median means “MIDDLE”. Half of your list will be below your target income level – attracting mostly needy customers. Mediocre to poor income results almost certain.
4) ZIP CODE SATURATION MAILINGS. = TRANSLATION: Hit everybody with, large, cheap, flimsy, coupon slathered postcards that are the perfect magnet for cheap, needy, low income customers. Mediocre to poor income results almost certain.
IF THESE AUTO REPAIR MARKETING STRATEGIES ACTUALLY WORKED, EVERY SHOP IN THE NATION WOULD BE MAKING OVER $1 MILLION DOLLARS PER YEAR IN SALES!
Why? Because the overwhelming majority of shops are using these cheap and dirty forms of auto repair marketing direct mail. But of course, most of them are not even close to reaching this level of income.
What do I mean by Cheap and Dirty?
Cheap? Cheap is self explanatory. Coupon packet mailers. Carrier route saturation. Cheap marketing products for auto repair shops help develop an underlying appearance of being a low quality shop. Cheap puts the power in the needy customer’s hands to come in and get a deal. When you hit everyone, you do not have any control of what customer brings in what car. THUS YOU HAVE ABSOLUTELY NO CONTROL OVER YOUR INCOME!
When you use the saturation mailing strategy for your auto repair shop direct mail marketing, you are handing over all power to the customer! The power to decide who comes into your shop. And with what car. You are giving them the power to decide how much money you will make. You gave them that choice because you selected everyone, instead of a specific car make that you would be 90% sure had the right income to make you more money.
Dirty? That is what I call poor design, using lousy photography, meaningless sweeping graphic strokes of color that add no attraction. Poor headlining and copy. Talking about how great the shop is rather than developing the benefits for the customers.
AND HERE IS A HUGE ONE!
WHAT MOST AUTO REPAIR MARKETING COMPANIES WON’T TELL YOU!
THEY WON’T TELL YOU THAT THEY WILL BE WORKING WITH YOUR DIRECT COMPETITORS. THEY WILL BE SENDING OUT CARDS THAT LOOK LIKE YOURS. TO THE SAME HOUSES AS YOURS. WITH A SIMILAR DESIGN AS YOURS. CUTTING YOUR RESPONSE RATES TO HALF OR A THIRD OF WHAT YOU THOUGHT YOU WERE PAYING FOR!
In my own mailbox I have seen (on the same day) up to 3, and on one occasion even 4, almost identical looking auto repair marketing postcards.
They were all from directly competitive auto service shops, and all were produced by the same marketing company.
That is why Motor Service Marketing gives you EXCLUSIVITY. We will not work with any of your direct competitors in the zip codes your are mailing to. The Ad-Card auto repair marketing direct mail program will be yours and yours alone in your market area!
As far as I know, we are the only direct mail marketing company in the auto repair industry that offers EXCLUSIVITY. And we have done it for 31 years.
BE SURE TO ASK ANY AND EVERY AUTO REPAIR MARKETING DIRECT MAIL COMPANY, “DO YOU GIVE ME EXCLUSIVITY?”
HOW DO YOU BRING IN SIGNIFICANTLY LARGER INCOMES WITH YOUR AUTO REPAIR MARKETING DIRECT MAIL?
Why is this important? Because you make your big money by bringing in Prime Customers, who have purchased a car they love. And they love it enough to keep it running to perfection. And they have enough money to come back as a “Full Price Retention” Customer.
That means they are not just a one time customer that gives you little or no profit. They have the money and desire to come back as a loyal, full price customer. Because they can afford to.
THIS AUTO REPAIR MARKETING STRATEGY ALONE, BUILDS YOUR LONG TERM, LOYAL, FULL PRICE, CUSTOMER BASE!
Cheap, needy, customers never come back as loyal full price customers. So why include them in your auto repair marketing direct mail program. Use the DMV Mailing List and get only the cars or trucks you want to work on.
CALL RIGHT NOW. WE OFFER EXCLUSIVITY. IF ANOTHER SHOP CALLS FIRST WE CAN’T WORK WITH YOU. IF YOU CALL FIRST WE WON’T WORK WITH THEM SO CALL RIGHT NOW FOR A FREE MARKET ANALYSIS
MOTOR SERVICE MARKETING
Home of the Ad-Card Automotive Service Marketing Direct Mail Program
Call For Details 800-428-0286
Hours: 9:00am to 4:00pm, Monday – Friday
Mailing Address: 16523 Waycreek Rd., Houston, TX 77068
Services include Ad-Card, Auto Repair Advertising, Auto Repair Marketing, Auto Service Marketing, Direct Mail, Web Site Design, Articles and SEO.