Automotive Repair Advertising The Key To Customer Loyalty

Automotive Repair Advertising The Key To Customer Loyalty. What can I do to get new customers to come back at full price?

This question has haunted auto repair shops forever.
What can you do to get new customers, who just came in from your automotive repair advertising, to get them to come back at full price?

THE MOST IMPORTANT CONSIDERATION FOR SUCCESSFUL CUSTOMER LOYALTY IS SOMETHING MOST SHOPS HAVE NEVER EVEN THOUGH OF – LET ALONE DO:
If you wait for the new customer to come in before you start thinking about implementing a customer loyalty strategy, you are already too late.
At that point all you can do is deal with the quality of customer you have already gotten.

Is your shop in a neighborhood with nothing but high income people? If so, just keep doing what you are doing and you will most likely be successful.

However, the normal response to automotive repair advertising in an average market area is going to be around 40%. This leaves you with about 30% medium income customers and another 30% high income fine car customers. That top 60% is where you will make serious income.

WHAT MUST I DO TO ATTRACT THAT TOP 60%

First – you absolutely must not target to increase simple, blind car count.
What you do is change your unsuccessful methods and do something completely new.

Instead of targeting your direct mail with a median income list, you target the prospect by car make and year. The cars you make the most money on.

By targeting this way, you are 90% sure that the owner stepping out of that car will have more money than average and are more likely to spend it to keep their vehicle running to perfection.

At Last! You have finally found the customer who will increase your income. The customer who has the money to come back at full price!

Needy customers never come back at full price. They can’t afford to.

Only fine car high income customers come back at full price. They are not just your bread and butter. They are your steak and wine and retirement program!

If you bring in Prime customers with your automotive repair advertising, you have a 70% to 90% chance of getting them back at full price. (If they like you.) And, getting a higher first visit RO average as well.

If you bring in cheap customers, you have a 90% chance of never seeing them again. (whether they like your or not.) But this customer might not be all bad.

Why? Because if you do a free car condition inspection, (with each oil change) and they say no to additional work, you can actually be losing $20 to $40 per customer in staff and tech time. Add that to the price of your so called “Low Cost” automotive repair advertising, to see what the cost really is.

If you are bringing in mostly cheap customers, you can just kiss them goodbye once they leave. They don’t have the money to come back at full price.

You must create a new strategy BEFORE you send out your automotive repair advertising direct mail. It is the quality of customer that your postcards brings in that will make or break your business growth.

SO WHAT IS THE ANSWER TO INCREASED PRIME CUSTOMER LOYALTY? (Assuming that you treat all customers well and have great service and good customer loyalty techniques). You must make sure that the “NEW CUSTOMERS” who are coming in from your direct mail marketing program, are Prime Customers ONLY!!!

Automotive repair advertising for higher income.

Advertising for mere, unsorted car count brings in a majority of cheap customers. Advertising by car make assures that almost all your new customers are Prime customers. The income difference can be astounding. The customer return rate at full price can be extraordinary. Automotive repair advertising that actually works.

A 10 Year Client In Boca Raton Florida talks about his business growth using the Ad-Card Automotive Repair Advertising direct mail program. CLICK HERE.

The guy on the right (in the picture above) is what keeps the cheap coupon packet mailers and carrier route saturation marketing companies in business.

Why? Because these guys all bring in their cars in huge numbers to get your cheap oil change and freebies. So your car count goes up. On the surface that looks good. But your bottom line profits tell you differently.

But here’s the real kicker! THESE CHEAP – NO PROFIT – CUSTOMERS ARE COUNTED AS PART OF YOUR SUCCESS! When you look at Car Count as your target and goal for success and cost-per-card-mailed as you criteria for purchasing your automotive repair advertising – low income is usually your reward. That is why unspecified car count is meaningless. 

The guy on the right doesn’t care how great a shop you have. He likes to kid himself into thinking that all repair shops are equally qualified to service his car properly.

But the “Holy Grail” for this guy is a top shop, almost giving away an oil change, and doing a great, free car inspection. He walks away from your shop armed with the perfect diagnosis of his car problems. He then takes it to Wal-Mart or uncle bob so he can do the right repairs at 1/4 the price.

When this guy gets your postcard, the first thing he does is flip the card over to see what kind of cheap coupons you have. Cheap price is all he cares about.

That is why he says NO to all additional work. And, you will never see him again until you send him another cheap oil change coupon. But why would you ever want to send him another one anyway?

But here’s the problem. With carrier route saturation mailings, you can’t even take this guy off the mailing list. So you get to keep seeing your least favorite customers coming in over and over again. And it costs you money every time.

The woman on the left does’t even respond to cheap advertising. Why? Because her desire is not the cheapest price. She is looking for a shop that is qualified to work on the car she loves, and will treat her with respect.

The woman on the left will look over your postcard to see who you are first. She will then go to your web site to check you out. She will make her decision based on the benefit to her car first – then look at price. This customer – right here – is the one we can win away from the dealership. This customer will increase your income.

Automotive Repair Advertising That Actually Works???

What Does The Word “WORKS” Mean?
If you are talking about low cost, carrier route saturation coupon packet mailers or Every Door Direct Mail – it simply means more cars. (As described above.)

No concern is given to the character or desires of the potential customer. The majority of these car owners do not have a fine car that they really love. All they want is to keep it running at the absolute lowest cost. Plus, they won’t come back at full price.

However! When you do your automotive repair advertising by car make, everything changes instantly. 

Why? Because you can select higher priced vehicles by car make, model and year. Cars that you virtually know – from your own experience – will have a high income car owner behind the wheel. One who is willing to spend to keep their car running to perfection.

This is where all loyal – profitable – customers come from. Because they have the money and the love for their car, to come back at full price. These customers say YES when you tell them something needs to be done.

Auto repair customer loyalty made easy.

The difference with the Ad-Card program – is in the attitude of the Prime Customer we target and deliver. They often even have their personality or ego tied up in their car. They are willing to spend whatever it takes to keep their car running like new. Ad-Card brings them to your door.

A 18 Consecutive Year Ad-Card Client – Steve Louden – talks about his automotive repair advertising program. CLICK HERE. This video was shot after already using the Ad-Card program for 5 years. He went on to prove his comments by continuing to use Ad-Card for another 13 years – and is still a client today.

More videos by Steve Louden including – How AMI (Automotive Management Institute) was started 28 years ago. Steve was a founding member (At The Bottom Of The Page Click On  ASA – Part 1).

Auto repair advertising that captures fine car high income customers.

A Call To Higher Income! Click here to see what we will do for you at no cost or obligation when you call us. This will show you what you will be getting at no cost.

CALL RIGHT NOW. LET US SHOW YOU EXACTLY HOW MANY OF YOUR FAVORITE CARS ARE IN YOUR MARKET AREA.

THAT ALONE CAN GET YOU EXCITED!
Call Now – Zed Daniels or Wes Daniels – 800-428-0286

MOTOR SERVICE MARKETING

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Home of the Ad-Card Automotive Repair Advertising Direct Mail Program
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Services include Ad-Card, Automotive Repair Advertising Direct Mail, Web Site Design, Articles and SEO, DMV automotive repair advertising mailing list.

Auto Repair Advertising Direct Mail That Gives You Higher Income

AUTO REPAIR ADVERTISING DIRECT MAIL THAT GIVES YOU A HIGHER INCOME AND A MUCH BETTER CHANCE OF CONVERTING A NEW CUSTOMER, INTO A RETURN CUSTOMER, AT FULL PRICE!

  • FOR YOU TO MAKE HIGHER INCOME…
  • You must implement auto repair advertising direct mail, that attracts customers who actually have higher incomes.
  • But – not customers who just have higher incomes.
  • Customers that also have a fine car that means a lot to them.
  • Keep reading. You are about to learn the most effective way to attract the fine car customer, who is ready, willing and able to pay well for your services.
Auto Repair Advertising For Higher Income. The Ad-Card auto repair advertising program by Motor Service Marketing.

Which customer indeed. If you are engaging in the Car Count Marketing Strategy you are probably getting half, or more, of the customers on the left as your main respondents. AND – they are included in the statistics as a success, simply because they brought in a car. Car Count Is Meaningless. HIGH INCOME CAR COUNT MEANS EVERYTHING!

What would you call a Fine Car?  What kind of car – do you think – would have a high income owner. A car owner that would qualify as a high income auto repair advertising lead? Definition: See below.

  • A vehicle that feels fine to them.
  • A vehicle, 1.5 to 3 times the cost of basic transportation.
  • A vehicle that is loved by the owner from his youth, or because his dad drove one.
  • A vehicle that makes a statement about his financial position, power or personal status.
  • A vehicle of high performance to demonstrate virility or tough, aggressive attitude.
  • A classic or the latest model.
  • A vehicle where the very name says it all about who you are or want to be perceived as.
  • The best or the fastest.
  • The car that makes me look good.
  • The car that makes me feel good.
  • The car or truck that is part of my image.
  • People who buy vehicles to fit their personality, position or fulfill a function.
  • These are the car owners who happily and willingly pay well for your services.
  • Thus – you make higher income.

IN TODAY’S AUTO REPAIR ADVERTISING DIRECT MAIL CLIMATE – The car make, model and year itself – is the only known factor you can trust – when selecting a direct mail customer lead.

ARE YOU DOING THIS? When most shop owners set out to do auto repair advertising direct mail, it seems some 90% of them are making the same mistake. They are all targeting by median income level and using a shop highlight appeal.

What is a shop appeal? It is where you promote your shop. It is “ME” advertising. It usually has a headline with the shop name in it. “Bill’s Auto Repair” the best shop in town! This is a classic, Introduction to Marketing 101 mistake. Like going to lunch with a bore who talks about nothing but himself. Me advertising chases the fine car customer away.

When the mail arrives and the potential lead sees 8 or 10 shop appeal ads in their mailbox the same day, those postcards all hit the bottom of the trashcan faster than the speed of gravity.

But if someone does come in - most of them take the cheap oil change and the free car inspection and you never see them again. This can cost you $20 to $40 per respondent – in wasted service writer and tech time alone. Add that to the price of your cheap auto repair advertising.

  • SO WHAT IF YOU DID THIS INSTEAD?
  • You send your auto repair advertising direct mail to fine car owners only, using their own car as the catch line.
  • You use their own car as your headline and the appeal for the postcard.
  • What will happen? First – you will get a 50% to 70 or 80% better chance of them noticing your card and actually reading it.
  • Second – chances are 10 to 2 they have a full wallet to go with their fine car to pay well for your services.
  • Well, at least a full wallet when it comes to taking care of the car they love.


    Auto Repair Advertising that brings in the right car with the right customer. The high income customer. The only way to increase your income.

    Call Motor Service Marketing Right Now For A Free Count Of Your Favorite Cars and a No Obligation Quote For The Ad-Card Program. 800-428-0286.

Why does this approach work? Because often, this type of customer has their ego and personality tied up in their car. 

  • Their car is an integral part of their life.
  • Even part of their image.
  • And, they love their fine car enough to pay well to keep it running like new.
  • After all – they are paying to keep their image shiny and new.

Why is this approach so different? So very much better? Because it is auto repair advertising – where you are selecting your target – based on an emotional connection to their car. This strategy will always capture a higher income customer, who is willing to pay you well for your service.

Hhhmmm… Let me see. Which appeal would attract more attention? An auto repair advertising postcard that says Joe’s garage? Or, a postcard that says Mercedes Repair Specialists!

It’s so obvious and clear that even as you are reading this, you know it is by far the best way to grab the attention of the very car and owner you are looking for. 90% of the people who get it (which would be Mercedes owners only in this case) will have their attention captured instantly.

Compare that with 90% of “Joe’s Garage” being immediately thrown in the trash. Along with, Mike’s German Car Repair, Citywide European Service, or any other shop appeal postcard that did not hit the “SELF INTEREST TARGET”.


Steve Louden, a 17 year Ad-Card client in Dallas Texas, tells you how to do direct mail right. Auto Repair Advertising at its very best.

SEE MORE STEVE LOUDEN VIDEO COMMENTS HERE:

NOBODY CARES ABOUT YOUR SHOP! NOBODY! No matter how great you look, your shop and the other 30 shops they see in the mail every month are of no interest to them.

They care about their car and their money. They are looking for the right shop, with the right expertise for their vehicle, at the right price, that they can trust with their beloved vehicle.

AND YET – 90% OF THE SHOPS – KEEP SENDING OUT – CHEAP CARRIER ROUTE SATURATION – SHOP APPEAL – AUTO REPAIR ADVERTISING POSTCARDS. AND WONDER WHY THEY AREN’T MAKING ANY MONEY.

A CALL TO HIGHER INCOME
Click above link to get a count for your favorite vehicles in your market area. Using the DMVlist (DMVlists.com). Or using the Comp-A list in non – DMV list states.

We will tell you how many cars (by car make and year) you have available in your market area, and give you a quote for the DMV List, Comp-A list, and even a proposal for the Ad-Card auto repair advertising direct mail program. Absolutely No Obligation.

 CALL RIGHT NOW FOR YOUR FREE MARKET ANALYSIS…

Auto repair advertising targeted by the DMV direct mail mailing list.

WELL? Are you happy with the auto repair advertising you are doing now? Or are you ready to move up to higher income?

Call Me Right Now For A Free, No Obligation Market Analysis And Quote For Doing Our Upscale Ad-Card Auto Repair Marketing Direct Mail Program At 800-428-0286
We look forward to talking with you.

Motor Service Marketing
Phone 800-428-0286

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